SPORTMAX PRESENTS DENIM CULTURE
A celebration of the fabric that created a fashion revolution and became a staple of wardrobes across the world, introducing Denim Culture: a fresh, elegant and feminine interpretation of modern denim wear.
This special edition “capsule collection” uplifts and beautifies classically cut jeans, jacket and dresses through elegant tailoring, and sporty dynamism, to retell denim's story in a more contemporary and distinctively feminine way.
